Privacy Policy

1. Personal information we collect

Depending on how you use this website, we may collect the following information:

• Contact details: your name, email address and telephone number when you submit an enquiry.
• Enquiry details: the message you submit, preferred response method, selected enquiry subject and any existing enquiry reference you provide.
• Handset interests: the product model you select or identify, and whether your request concerns availability, product guidance, set-up features, delivery or returns information.
• Consent and acknowledgement records: records showing the information presented to you when you submit a form and any choices you make about contact or optional marketing.
• Website preference information: essential browser storage used to remember accessibility settings and cookie choices.
• Temporary confirmation details: a generated enquiry reference, selected handset, request type and submission date shown on the thank-you page during the browser session.

2. How and why we use personal information

Pure&Clean Mobile does not itself sell mobile phones, accept handset payments, dispatch goods or administer product returns. If you later purchase a handset, the supplying retailer will handle purchase-related information under its own privacy notice.

3. Sharing your enquiry with a partner retailer

Pure&Clean Mobile operates as an affiliate and lead-generation website. If you submit an enquiry about a featured handset, availability, product guidance, set-up, delivery or returns information, your enquiry may be shared with:

The information shared may include your name, email address, telephone number, selected handset, enquiry subject and the message you submit. The partner retailer may then contact you in order to respond to your request about the selected product.

Once a partner retailer receives your information, it may act as an independent controller for its own response, sales process and any resulting customer relationship. You should be provided with access to the retailer's own privacy information before or when your enquiry is transferred.

We may receive a commission, referral fee or other compensation if you submit a qualifying enquiry or later purchase a product through a partner retailer. For more information, read our Affiliate Disclosure.

4. Marketing communications

A product enquiry is intended to allow a response to the specific request you submit. Submitting an enquiry does not automatically mean that you have agreed to receive unrelated or ongoing marketing communications.

If Pure&Clean Mobile or a partner retailer wants to send you separate marketing offers by email, telephone, text message or other electronic means, this should be explained separately and, where required, offered through a separate optional choice.

• Any optional marketing choice should not be pre-selected.
• You may withdraw marketing consent where consent is used.
• You have the right to object to use of your personal data for direct marketing.

Where electronic marketing requires consent under PECR, legitimate interests cannot be used instead of that required consent.

5. Service providers and other disclosures

We may use service providers where necessary to operate this website, host its content, protect it from misuse, process enquiries securely or maintain business records. Such providers should process personal information only for the authorised purposes and under appropriate contractual safeguards where required.

We may also disclose personal information where reasonably necessary to comply with a legal obligation, respond to a lawful request from a regulator or court, establish or defend legal rights, or prevent fraud or misuse of the website.

6. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including handling requests, maintaining appropriate business records and meeting legal obligations.

• Product and website enquiries may be retained for up to 24 months after the last meaningful contact, unless a longer period is needed to handle a complaint, legal issue or compliance requirement.
• Records of privacy requests and related correspondence may be kept for as long as necessary to demonstrate that the request was handled appropriately.
• Essential accessibility and cookie preferences stored in your browser remain until you delete them or change your browser data.
• Temporary thank-you page information stored in session storage is normally removed when your browser session ends.

A partner retailer receiving your enquiry may apply its own retention periods under its privacy notice.

7. Your data protection rights

Subject to applicable UK data protection law and any relevant conditions, you may have the right to:

• request access to personal information held about you;
• ask for inaccurate or incomplete information to be corrected;
• request erasure of personal information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to processing based on legitimate interests;
• object at any time to processing for direct marketing;
• request transfer of certain information in a portable format;
• withdraw consent where processing is based on consent.

To exercise a privacy right, use our contact page and state that your request relates to personal data. We may need to request sufficient information to confirm your identity before completing certain requests.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator. Further information is available from the ICO: make a data protection complaint .

8. Cookies and browser storage

This website currently uses essential browser storage to remember accessibility choices, cookie preference selections and temporary enquiry confirmation information.

Optional analytics, advertising or personalisation technologies should not be enabled without the appropriate information and, where required, permission being provided to visitors.

For details of current browser storage keys and available controls, read our Cookie Policy.

9. Contacting us about privacy

Questions about this policy or requests relating to your personal information can be submitted through our contact page.

For a data protection request, please make clear that your message relates to privacy, access, correction, deletion, objection or another personal data right.

10. Changes to this Privacy Policy

We may update this Privacy Policy when the website, partner relationships, enquiry process, service providers or legal requirements change. The current version will be published on this page with an updated revision date.

If a change would materially affect how an existing enquiry is used, appropriate additional information will be provided where required.